A Clearly defined Employer Brand with some or more of the following articulated:

• Defined brand architecture
• Distinct, unique Employer Value Proposition
• Demonstrated Employer Branding across various internal
  and external channels
• Successful integration of Employer Brand with Consumer Brand
• Clear Employer Branding links to business values and culture

objectives and Aligned
strategy

Applicants must describe their Employer Branding project objectives and highlight how results contributed value to business goals.

Demonstrated ROI

Solid goals and metrics to measure end-to-end business improvement.